The growth of counterfeiting issues regarding electronical world brought many disadvantages for the consumers, however SAMSUNG also faced these illegal activities which presented significant opportunities for counterfeiters and it is becoming easier to reach consumer with fake products (Samsung LEDs).

Synopsis of the Case

In Pakistan, it is very challenging that electronics brand in the city of lights “Karachi” are facing many issues on daily basis with the availability of counterfeit versions of particular renowned Brand “Samsung” which affecting the bottom line and consumer lane, brand reputation & specially the utmost consumer satisfaction.

Checkers International-BPC hired the special undercover investigation team to rectify and by applying our brand protection strategies to solved this dispute in respect of Samsung LEDs. Initially our team monitored different suspected targets in the relevant markets which you people called Market Survey in which we target the wholesalers / retailers / importer who are involved in this illegal and criminal act without any fear or deterrent in open general markets. To commodify this issue our team hired special undercover team who were resolved this issue.

Thorough investigation of undercover team, the suspected target “Fair Price Shop” was finalized & have planned for conducted Brand Protection Action to protect the Brand impulsions of Samsung on against counterfeiters “Fair Price Shop”. With the harmonization of Law Enforcement Agency-Pakistan suspect arrested red handedly and obtain cease & desist agreement from suspect against of illegal activities.

Conclusion

As a result of our undercover team’s brand protection strategy has delivered impressive results and right brand protection strategy in place and truly hardworking, working the right approach to developing and complete the challenge successfully as Checkers International-BPC has done to save and secure the brand image.