Brand Protection is meant to provide an effective safeguard to the valued clients against the counterfeiters / imitators who keep their IP assets at risk, damaging their brand image, hard earned reputation, patents, trademarks, formulas and proprietary information. Some of the mandatory steps of Brand Protection constitute IP Searches, IP Investigation, Market Surveillance, Brand Awareness Campaigns, Anti-counterfeiting Raids, Post Raid Proceedings and Action against Cyber Crimes (online sellers).
BRAND PROTECTION
1.Anti-Counterfeiting Raids
To strongly combat with counterfeiters, copyright pirates and other offenders, close coordination and liaison with Police, the FIA ( Federal Investigation Agency ), Drug Inspectors (Ministry of Health) and Customs Police for executing raids on producers, distributors & retailers of fake products, is essentially required.
2.Investigation
With the advancement in Technology, misrepresentation of facts and submission of false documents have become a common practice. The most effective remedy to this problem faced by organizations / companies is “Background Screening” which we provide to our clients.
3.Market Survey
It’s a fundamental Market Intelligence process for pin pointing the extent of counterfeit products in the concerned markets. Besides that, it also provides the detail, type & origin of the counterfeits along with their price range.